“Lunga vita alle nostre cellule” is the claim of the new advertising campaign, conceived by Argine communication agency and developed through a partnership with CairoRcs Media, which marks the return to television of Maniva Spa – the Italian mineral water producer active since 1998 in the Rhaetian Alps in the Brescia area – that aims not only to increase its brand awareness, but also to convey to the general public, through a simple and pragmatic message and style, the natural qualities and benefits of its water.

A communication path, highlighted also by the choice of the three female protagonists and by the setting of the spot, that aims at enhancing the properties and the alkaline benefits of Maniva mineral water, highlighting the direct relationship existing between the health of our cells and the environment in which they live, and at arguing with a more scientific approach the distinctive positioning of Maniva within the wellness market.

The new advertising campaign starts on 1 October 2024 and will run for 10 weeks, declined within the Cairo Group’s media landscape: through the television channels (by means of a 15-second spot), the Digital Network where a Half Page format has been chosen, and through tabloid advertising also on full page in the local editions of the Corriere della Sera in Lombardy, Veneto, Trentino and in the city of Bologna, in addition to the adv planned in the women’s magazines of CairoRcs Media.

‘We thought of a direct message – is the comment of Michele Foglio, managing director of Maniva Spa – that is able to clearly tell the relationship that exists between cellular wellness and the quality of human life. Eating properly, staying active and hydrating with an alkaline water like Maniva can be behaviours that help create a healthy lifestyle, allied to our well-being and longevity’.

Media contacts:
Paolo Zeni 335.334692 – pressoffice@maniva.it