Maniva Spa – the Italian mineral water producer, which has been operating since 1998 in the Rhaetian Alps near Brescia – is returning to television with its own advert aimed at highlighting the organoleptic characteristics and alkaline benefits of the natural properties of an alpine spring water such as Acqua Minerale Maniva pH8.

As with the campaign launched in 2024, the collaboration is with CairoRcs Media, and the advert, with the tagline “Vital, Alpine, Alkaline”, was conceived by the communications agency Argine, a partner of Maniva for over fifteen years, with the aim of raising public awareness of the direct link between human wellbeing and the protection of the habitat in which we live, drawing a deliberate parallel between the environment in which the cells of our body reside and the ecosystem from which humanity derives benefit.

The new advertising campaign began yesterday, 7 June 2026, and will run for a further 12 weeks until the end of August, comprising a total of 2,040 adverts, the majority lasting 15 seconds and the remainder in the 5-second format, broadcast on the La7 and La7 Cinema television channels owned by CairoRcs Media.

“As a mountain-based company that lives in symbiosis with the Alps, treating them with the utmost respect – comments Michele Foglio, CEO of Maniva Spa – this new campaign drives us to tell consumers and myself.

“Il nostro essere un’azienda di montagna, che con le proprie Alpi vive simbioticamente nel massimo rispetto – è il commento di Michele Foglio, amministratore delegato di Maniva Spa – ci porta con questa nuova campagna a voler raccontare ai consumatori e a mettere in risalto una volta di più il diretto collegamento fra la purezza, leggerezza e alcalinità dell’acqua del Monte Maniva e l’ambiente vivo e incontaminato che lo avvolge. Il tutto sempre attraverso uno stile comunicativo semplice e pragmatico, proprio come la nostra gente e la nostra filosofia aziendale”.